Fractional CMO · $5,000 a month
A senior marketing leader, about one day a week.
For B2B and professional services companies that need marketing leadership but aren’t ready for a full-time CMO. I lead the plan, guide your people and vendors, and do hands-on work so good ideas actually ship.
Is this you?
- You’re growing, somewhere around $2M to $50M in revenue.
- A founder, a sales leader or a junior marketer runs marketing today.
- Your agency or freelancers need clearer direction.
- You want a plan and steady progress, not another report.
What’s included
Leadership and real work, in one role.
Most fractional CMOs only advise. I set direction and roll the plan out with you, including the hands-on parts.
- A 90-day marketing plan in your first month, updated each quarter
- A weekly 45-minute check-in with you or your team lead
- Direction and review for your team, agency and freelancers
- Hands-on work like copy, landing pages, emails, campaign setup and creative direction
- A monthly scorecard with the few numbers that matter to your business
- Quick answers between meetings by email or message, within one business day
About 20 hours a month in total. If you need more, I’ll quote it before any extra work starts.
The investment
$5,000 a month
First 90 days, then month to month with 30 days’ notice. Billed at the start of each month by Stripe invoice. Card or bank transfer.
Ad spend, software, printing and outside vendors are billed separately, and always approved by you first.
Your first 90 days
Days 1 to 30: Learn and plan
I review your marketing, sales process and numbers, talk with your team, and deliver your 90-day plan.
Days 31 to 60: Build and launch
We fix the most important gaps first. I lead the work and do a good share of it.
Days 61 to 90: Measure and adjust
We look at what changed, keep what works and set priorities for the next quarter.
Selected work
Work I’ve led and helped build.
A few examples from my corporate roles. The skills are what I bring to your team.
Media planning · Testing · Acquisition
Making a large media budget work harder
Member acquisition, UnitedHealthcare, 2011 to 2014
I helped direct an integrated acquisition media program of roughly $110M to $165M a year across TV, paid search, email and direct response. I built a modular email and landing page system that expanded our A/B and multivariate testing. Member growth averaged about 9% a year during that time.
Positioning · ABM · Demand generation
Repositioning a B2B technology brand
Head of Marketing, Glympse, 2020 to 2023
I moved the brand from a consumer location app to a B2B location intelligence platform for logistics and field service. I built account-based marketing programs and sales materials for enterprise deals, ran pre-launch beta sign-ups and built a small team.
Product launch · Rebrand · Team leadership
Launching a platform and a new brand
Director of Marketing, Questar Assessment, 2014 to 2019
I led the launch of Nextera, a digital testing platform, and a company-wide rebrand. State-level account-based work helped win new state education clients. I built and led a team of five and directed our outside agencies.
Questions
Good questions to ask.
How is this different from hiring an agency?
An agency sells you its services. I work for you. I set the plan, choose the right mix of help, and keep everyone pointed at the same goals. I’m happy to work with your current agency.
Do you only advise, or do you do the work?
Both. Inside the 20 hours I do hands-on work like copy, landing pages, emails and campaign setup. Bigger production jobs, like a full website or a video shoot, are quoted separately.
Can we start smaller?
Yes. Start with a $495 Strategy Session or a $2,500 90-Day Marketing Plan. If you hire me within 30 days of a session, the $495 counts toward it.
Do you work with companies outside Minnesota?
Yes. I’m in Eden Prairie and work with companies across the US by video. I’m glad to meet in person in the Twin Cities.
Do you guarantee results?
No one honest can guarantee leads or revenue. I commit to a clear plan, steady work and honest reporting. After the first 90 days you can stop with 30 days’ notice.
Is it just you?
Yes. You work with me directly. If a project needs a specialist, like a developer or a video crew, I’ll tell you up front and quote it separately.
Next step
Let’s talk about where your marketing is stuck.
Tell me a little about your company. If it looks like a fit, we’ll set up a free 20-minute call.