Services
Clear ways to work with me.
Four options, each with a set scope and a set price. Not sure which fits? Book a free 20-minute call and I’ll tell you honestly.
90-Day Marketing Plan · $2,500
Know exactly what to do next.
A written plan for your next 90 days, built from a real review of your marketing. Use it with your own team, or bring me on to help carry it out.
- A 60-minute kickoff to learn your goals, customers and offers
- A review of your website, message, marketing channels, sales handoff and data
- A written 90-day plan with priorities, owners, a budget guide and the measures to watch
- A 60-minute walkthrough and one round of follow-up questions
$2,500, paid before kickoff. About two weeks from kickoff once I have what I need. One company, one main market and up to three marketing channels.
What I need from you: access to or exports from your analytics, ad and email accounts, recent marketing reports, and an hour of your time.
Fractional CMO · $5,000 a month
A senior marketing lead on your team.
About one day a week of leadership and hands-on work. I set the plan, guide your team and vendors, and help do the work.
- A 90-day plan in your first month
- Weekly check-ins and a monthly scorecard
- Direction for your team, agency and freelancers
- Hands-on copy, landing pages, emails and campaign setup
First 90 days, then month to month with 30 days’ notice.
Strategy Session · $495
Expert eyes on one big question.
Ninety focused minutes on a launch, a stalled campaign, a website that isn’t converting, or what to do first. You get written next steps within 2 business days.
- Pay online and pick a time that works for you
- Send me what to look at, and I review it first
- We meet for 90 minutes by video
- The $495 counts toward a plan or retainer booked within 30 days
For agencies and in-house teams
Senior help when your team is stretched.
I step in for launches, leaves, gaps between hires and extra work. You direct the work, and I bring 20+ years of experience to it. White label is fine.
- Marketing and campaign strategy
- Copywriting for web, email and ads
- Creative direction and design for digital and print
- Landing pages and WordPress builds
- Account-based marketing programs
- Analytics and reporting setup
$1,200 a day, or 20 hours a month for $3,000. Remote, or on-site in the Twin Cities.
How it works
Simple to start. Steady from there.
01 Talk
A free 20-minute call
We talk about where you are, what you’ve tried and what you need next.
02 Plan
Agree on the plan
We set priorities, owners and the few numbers we’ll use to measure progress.
03 Do
Do the work
I lead the work and do a good share of it myself. Your team and vendors know what to do.
04 Review
Review and adjust
Each month we look at what moved, keep what works and fix what doesn’t.
Questions
The fine print, in plain English.
How do payments work?
Strategy Sessions are paid online when you book. Plans are paid before kickoff. Monthly work is billed at the start of each month. I bill through Eminence Media LLC, my marketing business since 2009, and send invoices through Stripe. You can pay by card or bank transfer.
Who owns the work?
You do, once it’s paid for.
Will you sign an NDA?
Yes, happily.
What isn’t included?
Ad spend, software, printing, stock photos and outside specialists are billed separately. I always quote them first.
How fast can you start?
Usually within one to two weeks. Strategy Sessions can often happen the same week.
Next step
Let’s talk about where your marketing is stuck.
Tell me a little about your company. If it looks like a fit, we’ll set up a free 20-minute call.